CHAPTER 02
CREATIVE AWARENESS

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Now that you know what Creativity actually is, you’re ready to understand how it works. Learn the fundamental universal design principles that power every creative process in a multi-sensory way.

This approach lets you train your brain and expand your awareness simply by living your life in a new and curious way, with no need to learn artistic or creative skills or techniques in order to start feeling and thinking more creatively.

WHAT’S INSIDE?

This revolutionary approach to creativity training merges deep mindfulness and sensory awareness practices with an introduction to traditional and universal design principles in a way that anybody, regardless of talent, background, or experience can begin to develop creative intuition.

  • An introduction to Chapter 2, FLCRTV02-00 emphasizes developing creative awareness through mindfulness, sensory engagement, and observation. It teaches recognizing patterns, understanding context, and enhancing intuition. The focus is on fostering a deep connection with one's environment to inspire creativity and problem-solving in design and daily life.

  • FLCRTV02-01 focuses on storytelling as the basis for all creative thinking. It teaches how to approach every situation as if you're crafting stories that connect with audiences, using elements like character, conflict, and resolution to convey ideas and provide a framework to discover creative solutions to any creative challenge.

  • FLCRTV02-02 presents Contrast & Affinity as a framework for thinking, encouraging a mindset that values the dynamic interplay between differences and similarities. It emphasizes how these concepts can guide creative decisions, shaping the narrative and emotional impact of a project by balancing tension and cohesion, leading to more intentional and effective design.

  • FLCRTV03 introduces a truly novel concept, where color is not just a design element, but provides an incredible example for how we can organize all of our sensory and contextual elements in a given creative design situation. This organization provides a framework for more systematic decision making without sacrificing creativity—but rather, enhancing it with clarity.

  • FLCRTV02-04 explores symmetry as a framework for understanding balance and harmony in design. It emphasizes symmetry's role in creating stability and order across various sensory experiences, showing how it can be used to evoke feelings of calm, predictability, and satisfaction by mirroring elements in a structured, cohesive manner.

  • FLCRTV02-05 delves into the concept of balance as a fundamental design principle, highlighting its importance in creating visual and sensory harmony. It discusses different types of balance, such as symmetrical, asymmetrical, and radial, and how achieving balance can evoke feelings of stability, comfort, and aesthetic satisfaction in any creative work.

  • FLCRTV02-06 examines lines as a design element, focusing on their power to direct attention, indicate movement, and convey emotion. It emphasizes how lines can structure space, guide the viewer’s journey, and express dynamism or tranquility, serving as a foundational tool in creating engaging and coherent designs.

  • FLCRTV02-07 explores the principle of continuity in design, emphasizing its role in creating seamless connections within and across elements in a project. It teaches how to maintain a consistent narrative and sensory flow—or not! Harnessing Interruption is a valuable technique as well.

  • FLCRTV02-08 concludes the series by emphasizing the importance of integrating the seven design principles into daily life through creative awareness. It introduces a 7-step creative decision-making process, encourages small-scale experimentation, and highlights the value of understanding one's unique learning style. Ultimately, it inspires ongoing curiosity, practical application, and personal growth in creativity.

TAKE-AWAYS